The business world isn’t quite sure what to make of Kylie Jenner, who earns up to a million dollars per Instagram post. Jenner didn’t become a billionaire by using traditional tools. Instead, she has relied on social media platforms, her family, and a tiny staff as she’s led her company, Kylie Cosmetics, to extreme profitability. Our new Instaread original examines Jenner’s unconventional business tactics and the controversy surrounding the World’s Youngest Self-Made Billionaire title that she nabbed from Mark Zuckerberg earlier this year.