How to Be a Player

Perhaps you’re familiar with the board game Monopoly, where you can purchase premium properties like Boardwalk and Park Place, or build a hotel on Pennsylvania Avenue. The objective of the game is to acquire as many properties as possible, so that you can bankrupt your opponents by charging steep rents. In the real world, of […]

Rethinking the UX

Designers don’t create products. They create experiences. And in the time of COVID-19, when so many activities take place online, a lot of those experiences are bad. How can you ensure that you provide a stellar user experience? Try to anticipate problems and recognize potential pain points. Using new technology? Test it, then test it […]

Expand Your Brand

There’s more to life than LinkedIn. If you’re thinking about transitioning into a new career or even entrepreneurship, employment-focused websites can be great. But don’t overlook social media platforms as a resource to build contacts and expand your audience. Your followers on social media can help you generate influence, find business opportunities that line up […]

Why It’s Hard to Get Started

Is it possible to become too invested in your work? Obviously, entrepreneurs need to be passionate. But it’s equally important to avoid fixating on perfection, which can delay the start date of a new product or service. The goal should always be to make the first sale as quickly as possible. First-time entrepreneurs sometimes suffer from inertia, letting their fear […]

Build Trust Fast

This week, the chief executives of Apple, Facebook, Amazon, and Google were grilled by the US House Judiciary Committee. Members of both major American political parties have clamored for the four Big Tech firms to be investigated for violation of antitrust legislation. The four executives—Tim Cook of Apple, Mark Zuckerberg of Facebook, Jeff Bezos of Amazon, […]

Predict the Future

The famed statistician Nate Silver has his work cut out for him. 2020 has been a year of great upheaval and unrest, with uncertainty in the economy, in public health, and in the upcoming US presidential election. In The Signal and the Noise, Silver’s classic book about predictions, he offers an interesting piece of advice: don’t […]

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