They say that desire is the mother of invention.
The adage may sound like a cliché, but it happens to be true: desire is a powerful motivating force. Having the desire to achieve a specific goal will cause you to think about it all the time. These thoughts will eventually produce your best insights and ideas.
In work and in life, the playing field is not always equal. Everyone’s natural talents are different. Desire, however, is the great equalizer. Having a greater desire for success enables those with average talents to rise above those with spectacular natural abilities. Desire also produces the motivation that’s necessary to do whatever it takes to succeed, including tasks that are difficult and unpleasant that may cause competitors to balk or back down.
Have you decided what you want yet? Good. Now learn how to get it with our Instaread on Born to Win.
