Emma Grede didn’t build a business empire by waiting for the perfect opportunity—or for someone else to believe in her. In Start With Yourself, the Good American co-founder shares how she rose from a difficult East London childhood to become one of the world’s most successful entrepreneurs.
Her message is direct: Your circumstances may shape you, but they do not have to define you. Real progress begins when you take responsibility for your choices, manage your emotions, confront your fears, and recognize your own value.
Drawing on lessons from building Good American, SKIMS, and other ventures, Grede explores ambition, motherhood, money, negotiation, leadership, failure, and the sacrifices required to achieve extraordinary goals. She challenges women to stop apologizing for wanting more, speak openly about finances, set stronger boundaries, and make decisive moves before they feel completely ready.
