Is the customer really always right? Businesses often operate under this assumption, but it can lead them to make costly mistakes. Placing too much emphasis on others’ feedback can mean chasing fads instead of pursuing change that would improve the business’s performance. Customers’ tastes change constantly, and sometimes the suggestions companies receive from them would perform terribly if put into action.
Critics and fans alike may hone in on a limited aspect of how the business is run instead of considering the larger picture. But the entrepreneur has a much more informed perspective on the business, and staying true to the company’s primary purpose should always be the priority. There may be occasions when feedback is useful, but much of it can safely be ignored.
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