From sports coaches to marketing experts, we all use numbers every day. We need them to understand the world around us, to communicate with each other, and—sometimes—to convince people to take action.
Just one problem: the human brain didn’t evolve to readily digest big numbers.
It’s not just you; none of us have the right hardware. For most people, it’s difficult to readily comprehend the difference between a million and a billion, for instance. This deficiency can make it difficult for scientists, teachers, and politicians to explain everything from climate change to outer space.
Fortunately, you don’t need to be good at math to “translate” big numbers and statistics for yourself or the people you work with. Pick up a new skill and become a better communicator with our Instaread on Making Numbers Count.
