| In business, there are two basic functions: making things and selling them. Being exceptional at the first does not necessarily guarantee success with the second. A lot of people with great products need to get better at pitching them. That’s where our latest Instaread comes in. The 3-Step Sales Cycle You can break down sales into three steps: educating, inspiring, and reassuring. Educating is about making the client aware of a problem or opportunity that may not be on their radar. That’s when you can articulate our expertise, describe who you are, and how you can help. |
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