Journey back to the heart of New York’s fashion scene in “When Women Ran Fifth Avenue,” where journalist Julie Satow illuminates the untold stories of women who reshaped the luxury retail landscape. Meet Hortense Odlum, the housewife who triumphed over the Great Depression to revive Bonwit Teller; Dorothy Shaver of Lord & Taylor, who turned the spotlight on American designers; and Geraldine Stutz, the visionary behind the trendsetting Henri Bendel. These pioneering women battled against a tide of societal prejudice in a male-dominated industry to reimagine retail fashion. Satow’s narrative also highlights the contributions of other trailblazers such as Maggie Lena Walker and Elizabeth Hawes, underscoring women’s influential yet often overlooked roles in retail. As Julies Satow captures their transformative impact during a time of societal change, “When Women Ran Fifth Avenue” not only celebrates past innovations but also resonates with today’s efforts towards gender equality and cultural advancement in business. Dive into this riveting tale and get inspired by the groundbreaking strides of these remarkable women.
