Booming businesses that may seem like explosive overnight success stories are often the product of careful planning and experimentation behind the scenes. Tweaking old products or introducing new ones, then assessing if they fit fast-changing markets, is essential to keeping customers and maximizing profits.
Growth hacking is a core business practice for businesses today because customers’ needs are constantly in flux. It consists of using fast experiments to test and optimize the most stellar opportunities instead of haphazardly coming up with ideas and hoping something works. Novel ideas may work or they may not—and that’s why the testing process will induce more growth.
Remember: most companies achieve the majority of their successes is in small, consistent victories, not overnight wins. For a step-by-step guide to sustainable and long-lasting growth, check out our Instaread on Hacking Growth.
