Try This Proven Investment Strategy

At 92 years old, Warren Buffett has yet to retire from his role as chairman and CEO of Berkshire Hathaway. He became one of the richest investors in the world by sticking with a strategy: only buying into businesses that he truly believes in.

Part of Buffett’s secret is that he approaches the processes of buying stock and buying an entire business with similar criteria. He believes that good businesses operate with franchises, exceed average returns on equity, and require minimal capital investment. 

His dedication to these criteria has helped Buffett stay rational when other investors become fearful or greedy. He ignores trends and seeks value. With Berkshire Hathaway, his priority has never been the company’s stock. Instead, he searches for synergy, investing in and buying companies with healthy earnings. 

Learn more about Buffett’s approach to investing and life with our Instaread on Tap Dancing to Work.

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