To succeed on the job, a business professional needs to have enough marketing knowledge to reach customers, coworkers, and other stakeholders.
But first and foremost, qualified pros needs to know how to market themselves so they can land the job.
Every boss is betting their own financial success on choosing the right employees. That makes every hire a form of risk. Marketing company CEO Donald Miller has compiled a volume of practical and useful advice to show you how to become a value-driven professional—and how to demonstrate your value so that it’s clear to everyone else.
Whether you’re looking to brush up on a single subject or refresh your full skill set, we’re here to help. Look for tips on leadership, management, communication strategy, personal productivity, and more in our Instaread on Business Made Simple.