The Next New Thing

You don’t need to hire a consultant or stage a fancy brainstorming session. The best source of new business ideas is right in front of your eyes: your ordinary everyday routines.

Take entrepreneur Kristina Guerrero. She wasn’t planning to start a business, much less get involved in the pet food industry. Her product idea, a nutritious meal bar for canines, came to mind while she was backcountry skiing with her dog. Guerrero figured that a company had probably cornered the market already. When she discovered that none had, she tried to pitch the product to some friends who were already in business. Finally, frustrated that no one else had taken up her idea, she decided she would find a way to create a meal bar for dogs herself. She appeared on the ABC show Shark Tank in 2015, and the rest is history.

Creative business owners are always searching for profitable ideas and beneficial partnerships. Learn how to look out for the next new thing with our Instaread on Rise and Grind.

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