How to say the right thing

We often take words for granted. But they wield incredible power. Words can get you hired (or fired), close a sale, or change your relationships. In our latest Instaread, we share six types of words that will dramatically boost the effectiveness of your communication.

Cut the Filler

According to marketing professor Jonah Berger, certain categories of “magic words” will help you become more engaging and persuasive. By auditing your communication style, you can target areas for improvement. For example, many people use filler words such as “um” and “uh,” which convey hesitation. By eliminating them, you’ll instantly become more engaging.

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