How to close a deal

Good salespeople are trained, not born. In Secrets of a Master Closer, sales expert and entrepreneur Mike Kaplan provides valuable advice about how to make a sale in today’s world. Our latest Instaread takes a closer look.

Yes, Yes, Yes

You can pave the way to closing a sale with something called a Yes-Pattern. The Yes-Pattern is all about building momentum that is hard to resist. As the salesperson, you simply ask questions that you know the prospect will answer affirmatively. Each “yes” gets you one step closer to a sale. 

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