Is it possible to become too invested in your work?
Obviously, entrepreneurs need to be passionate. But it’s equally important to avoid fixating on perfection, which can delay the start date of a new product or service. The goal should always be to make the first sale as quickly as possible.
First-time entrepreneurs sometimes suffer from inertia, letting their fear of failure delay the launch of a business. Understandably, entrepreneurs worry about not being able to attract customers or earn a comfortable livelihood. The only way to vanquish those fears is by letting the market respond to the service or product being offered. If a business is viable and the marketing language is well-crafted, the product will likely succeed.
Whether you feel emotionally ready to make a leap is very often beside the point. Make the first move towards independence from traditional employment with our Instaread on The $100 Startup.
