Slimy salespeople are a stereotype that’s based on something real: pushy guys who manipulate and intimidate to get what they want. Former real estate broker Larry Kendall is here to tell us there’s a better way. It’s called “ninja selling,” and yes, it’s inspired by the warriors of ancient Japan.
Just Stop Selling
High-pressure tactics just don’t work anymore. Pursuing people to make sales feels bad and looks desperate. Instead, try to attract people to you. Focus on the customers who are moving towards you—not the ones who are moving away. This requires being likable, establishing trust, and communicating value. We’re offering four easy-to-implement principles in our Instaread on Ninja Selling.