Was WeWork a Unicorn? Or a Cult?

Adam Neumann, WeWork’s co-founder, never learned to code and rarely used a computer. So how did he seemingly take over Silicon Valley? 

Moreover, why was he paid so much to leave?

It may seem like ancient history now, but more than a decade ago, when WeWork started attracting deep-pocket investors, Neumann was described as the prophet of his generation. 

In retrospect, however, it’s widely acknowledged that he attracted investors on sheer charisma more than WeWork’s business plan. Within the company, employees questioned Neumann’s business practices, including all the money he spent on obscure pet projects. By 2019, his unconventional management style was considered a liability—and he was paid a huge sum to walk away.

Learn more about Neumann’s fascinating rise and fall with our Instaread on Billion Dollar Loser

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