How to be an Influencer

How do you build a huge following for your YouTube channel? The answer might surprise you: aim your material at a tiny target audience.

It may seem counterintuitive, but you should focus your first videos on a niche topic. The more specific, the better. The best way to become recognized as an expert in the field is to catch the attention of the narrowest group of people who share your interest. These are the folks who are most likely to engage with the material—and they’ll help you become successful.

Just make sure you define from the outset what success looks like for you. There are many kinds of influencers, and sheer popularity doesn’t necessarily drive revenue. Is your primary goal to make money, or build a community? Or do you want to use the channel as more of a creative outlet? These are all worthwhile goals, but they may require different strategies.

Building a YouTube channel is easier than you think. Look for inside tips and tricks with our Instaread on YouTube Secrets

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