When Arnold Schwarzenegger moved to the United States in 1968, he was aghast. The general public knew nothing about bodybuilding. Arnie knew he had a duty. A duty to pump you up.
Sell the Vision
Schwarzenegger argued that bodybuilders needed to teach journalists about the sport, and took it upon himself to educate the public. Authenticity and owning the narrative were themes he would continue to pursue throughout his life, as an actor and a politician. Learn more in our Instaread on his self-help bestseller, Be Useful.
