Company culture is a mysterious concept to a lot of people. Let’s clear one thing up: a positive culture is cultivated with effort. It’s not just something that appears organically. How can you make sure the vibes are right?
A Cohesive Approach
Identifying the desired culture for a company requires a clear understanding of its values and direction. Different companies succeed with different cultures, so there’s no one-size-fits-all approach. Apple’s emphasis on design led to a significant investment in its headquarters, a decision that reinforces and supports the company’s values on a daily basis. What does your business value? Every decision should come back to that.
