Welcome to the era of Quantum Marketing, when emerging technologies and mountains of data are making brands rethink everything. Agencies have been disrupted, purpose and ethics in advertising are gaining prominence, and trust has become a competitive advantage. Our latest Instaread navigates the new normal.
Are you marketing to all five senses? Quantum Marketing focuses on nonverbal signals such as visuals, symbols, music, texture, touch, fragrance, and flavor to influence consumers’ decisions. Multisensory branding helps cut through clutter and reach people’s hearts and minds. The challenge is to be compelling without being intrusive—preparing effective strategies while respecting consumers’ privacy.