Creating buzz around your business is a tough task. While it may seem to come naturally to influencers, they put a lot of work into building their followings. We know that managing accounts on more than one media platform may seem daunting, especially when you start.
That’s okay! Here’s a shortcut: try focusing on just one or two.
That’s not to say you can’t experiment, but your core content should be created with the strengths of one platform in mind. Your personality and your industry will likely dictate your choice. A beauty brand or a photographer, for instance, will gravitate naturally to the visual platform of Instagram. A brick-and-mortar shop might put more energy into interacting with customers on Facebook. A nonprofit might prefer to use Twitter to spread its message, and so on.
Learn more about how to generate interest in your brand with our must-read Instaread on How to Be an Overnight Success.