Venture capital is its own little world, with jargon, social hierarchy, and etiquette that aren’t necessarily intuitive. Brad Feld and Jason Mendelson, co-founders of the venture capital fund Foundry Group, have developed Venture Deals, a direct and actionable guide for entrepreneurs who need the lay of the land. Our latest Instaread distills key points and concepts for your convenience.
Finding the Right Fit
Startups need a clear fundraising strategy that targets appropriate investors based on key milestones and careful business planning. Preparing a few simple, but critical, materials will help you find the right fit. You’ll need a detailed presentation, a prototype or demo, and an executive summary with key info such as the problem being solved and why your team is right for the job. As you prepare to target and contact investors, that’s when the real work begins.