The Secret Formula

Entrepreneurial guru Russell Brunson has been into marketing and sales since he was a child. One of his first ventures was selling a DVD about how to make a potato gun. Presumably, he cornered the potato gun market. But our Instaread on Dotcom Secrets will help you find your own target audience and get those new leads to trust your business.

The Four-Step Formula 

Just four simple steps will help you rise to the next level: 

1. Imagine as many details as possible about your ideal customer.

2. Theorize about their passions, their values, and their identities. What social media platform do these people prefer? What publications do they read?

3. Come up with ideas that will appeal to these people. 

4. Know what results you want to give these dream clients. What is your goal?

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