Creating buzz around your business is a tough task. While it may seem to come naturally to influencers, they put a lot of work into building their followings. We know that managing accounts on more than one media platform may seem daunting, especially when you start. That’s okay! Here’s a shortcut: try focusing on just […]
Should You Spring For Brand-Name Drugs?
Generic drugs are popular because they’re cheaper than their brand-name counterparts. But are they what they appear to be? Focusing on the Indian pharmaceutical sector, investigative journalist Katherine Eban says that the generic drug industry is plagued by politics and greed, which endangers the lives of millions of people on a global scale. While countries […]
How did Football Get so Popular?
The National Football League was founded in 1920. But football wasn’t always the most popular sport in the United States. For years, the sport couldn’t even draw a crowd, much less turn a profit. In 1926, twenty-two teams were competing. By 1931, the NFL consisted of just 10 active teams. Our latest Instaread tells the […]
Marketing Made Easy
A good sales presentation—whether it’s in the form of a meeting, an email, web copy, an advertisement, or something else—is most effective when it’s super simple. Think of your presentation as a story, with compelling characters and plot. It should have emotional appeal. (Pure reason doesn’t sell.) Keep in mind that it’s usually best to […]
Are You Juggling Too Much?
Finding the perfect equilibrium between work and family is a myth that has haunted workers for decades. Here’s the hard truth: they cannot be balanced. The actual model we have is more like work-life Jenga. It consists of making the best strategic moves and hoping that the whole pile doesn’t come crashing down. A lot […]
Is Uric Acid Harming Your Health?
Uric acid is a metabolic waste product secreted in your urine. It’s involved in our most basic metabolic activities, but it has generally gone under the radar. New research suggests that it’s actually very important: high levels of uric acid are associated with an increased risk of insulin resistance, Type 2 diabetes, hypertension, stroke, and […]
Will AI Help You Live Longer?
The field of health care has experienced expansive progress in the past decades. But at the same time, the practice of medicine has become increasingly dehumanized. Doctors have less time to spend with their patients, which means more misdiagnoses and other mistakes. On top of that, human practitioners are prone to error. There are around […]
Try This Proven Investment Strategy
At 92 years old, Warren Buffett has yet to retire from his role as chairman and CEO of Berkshire Hathaway. He became one of the richest investors in the world by sticking with a strategy: only buying into businesses that he truly believes in. Part of Buffett’s secret is that he approaches the processes of […]
Learn to Ask the Right Questions
When we were kids, we happily asked any question that popped into our heads. But as we grew older, we stopped asking questions in order to hide our ignorance. When did we become so fearful of asking silly questions, or wrong questions, or annoying questions? This avoidance has high costs, particularly when we refuse to […]
How to Start the Day Right
Everything we do is influenced by our emotions. We can’t always control how we feel, but we can choose the emotions we wish to focus on—or ignore. Start by selecting five emotions you want to focus on for the rest of the day. This core collection of emotions should be positive and affirming. That doesn’t mean […]