During the Great Recession, there was a historic decline in homeownership across the United States. A small handful of magnates took advantage of the financial crisis and made millions off their risky bets. They benefited from a rigged system that left American taxpayers to bear the cost of substantial losses. The people who benefitted were […]
How to Find the Hook Point
Each and every day, you’re bombarded by a massive amount of information in the form of texts, notifications, emails, ads, and other posts. Your brain decides whether or not to ignore a given piece of information in just three seconds. That’s an effective filtration system, and it serves you very well! But if you’re in […]
Putting Purpose Over Profit
Today’s business leaders tend to focus on profit and perfection, at the expense of everything else. Hubert Joly, the former CEO of Best Buy, thinks that this mentality is poisonous. To thrive, a company has to care about more than profit. Joly says that the key to success is to have a noble purpose at […]
How To Build Buzz
Creating buzz around your business is a tough task. While it may seem to come naturally to influencers, they put a lot of work into building their followings. We know that managing accounts on more than one media platform may seem daunting, especially when you start. That’s okay! Here’s a shortcut: try focusing on just […]
Marketing Made Easy
A good sales presentation—whether it’s in the form of a meeting, an email, web copy, an advertisement, or something else—is most effective when it’s super simple. Think of your presentation as a story, with compelling characters and plot. It should have emotional appeal. (Pure reason doesn’t sell.) Keep in mind that it’s usually best to […]
Try This Proven Investment Strategy
At 92 years old, Warren Buffett has yet to retire from his role as chairman and CEO of Berkshire Hathaway. He became one of the richest investors in the world by sticking with a strategy: only buying into businesses that he truly believes in. Part of Buffett’s secret is that he approaches the processes of […]
How to Achieve the Elusive Product-Market Fit
Most people only love a handful of the products they use. To develop things that people truly want to buy, you have to focus on finding the right product-market fit. Too often, people focus on one or the other: product or market. You neglect one at your peril. Finding a good product-market fit means having […]
Customer Service is a Long Game
Jeff Bezos launched his online retail shop in 1995. Within two years, it was the market’s leading bookstore. It expanded from there, serving 20 million customers by 2000. Through it all, Bezos has remained laser-focused on customer experience. Soon after Amazon launched, it started prompting customers to leave product reviews, a process that has helped […]
How to Use Debt
Did you know that debt can be preferable to savings? The key is to use debt to invest in assets. This method can earn you more money in the long run than compounded interest because of the potential for big returns on investment and tax breaks. Real estate, for example, is a great asset class. […]
Should You Quit Your Job?
Each day seems longer than the one that came before. You drag yourself to work and spend every hour watching the clock. Somehow every email, project, and meeting seems more boring than the last. When the day’s finally done, there are a few hours of relief until the dread sets in with the knowledge that […]
