Most marketing is soulless and self-centered—an interruption of someone’s life just to catch their attention. What if we told you there’s a better way? In Know What You’re FOR, marketing guru Jeff Henderson teaches us what to do, especially if you’re experiencing a decline of sales and momentum. He focuses on how to create powerful, lasting […]
Who Will Rescue The West?
Over the last few decades, income has fallen for the middle and lower classes while the costs of housing, health care, and higher education have soared. This has been caused by unregulated monopolies, globalization, soft corruption, and shortsighted economic policies. In today’s Instaread, The Economics of Discontent, the economist Jean-Michel Paul points out how Western governments continue to […]
Apple at a Glance
Apple has been one of the few companies in Big Tech untouched by mass layoffs. One of the reasons is Apple CEO Tim Cook, who has relentlessly focused on building the business. But there has been a creative cost. What happens when a company loses a driving force like Steve Jobs? Our Instaread on After Steve lays […]
Adapt or Die
It’s survival of the fittest out there, and Instaread is here to help you evolve. Today’s summary explores how leaders must adapt to stay relevant. In Leadershift, leadership expert John C. Maxwell explains the shifts in mindset that leaders must make. Leadership, like everything else, keeps evolving, and leaders need to keep learning and rediscovering what […]
The King of Bad Bosses
In the US, big bosses such as CEOs, entrepreneurs, and venture capitalists are hailed as the most brilliant minds. Increased shareholder value is celebrated as if it were a major medical breakthrough. But the tactics and strategies they use—downsizing, outsourcing, deal making, and shareholder primacy—are destabilizing the middle class and making the world a more […]
The Guy Who Ruined the World and Wrote a Book About It.
Good morning from Instaread, your book summary concierge. Today’s title is a wild ride through some of the darkest secrets of the US government. As a former economic hit man, John Perkins has been in involved in some of modern history’s most shocking events. He used to cheat countries out of enormous sums of money […]
The Best Marketers Know This Trick
When we were small children, a good story could transport us into a state of complete captivation. Stories frightened and delighted us, and had the power to shift the way we thought, felt, and behaved. Most people don’t realize it, but the same is true today—and you can harness the power of storytelling to captivate […]
Why We Misunderstand Each Other’s Emails
You probably know how important it is to be able to read other people’s body language. But in a world where the average person spends two hours a day on social media, up to 70 percent of work-related communications are virtual, and the tone of our emails is misinterpreted up to 50 percent of the […]
Become a Better Storyteller
Every person, every business, and every product has a story that can be discovered, developed, and shared. In meetings and presentations, we’re often focused on the numbers. But it’s much more effective to show rather than tell. Next time you talk about quality during a sales pitch, talk about a client who gave you a […]
The Weird, Intriguing World of High Finance
We think of the world of finance as dark suits and stuffy attitudes, but it has a few wild characters. One of them is Bill Gross, the so-called Bond King and eccentric founder of an investment management firm called Pimco. Mary Childs, the host of NPR’s Planet Money podcast, went deep into the self-obsessed, male-dominated bond market […]
