How much of a role does luck play in investments and other important decisions? Former stock trader and influential statistician-philosopher Nassim Nicholas Taleb is uniquely equipped to examine the question—and the answer he finds in FOOLED BY RANDOMNESS might surprise you. Here are two top insights from our latest Instaread. Key Insight 1: The value of a […]
How Amazon Weathers PR Crises
The Bezos brand is constantly under attack. Amazon’s reputation is routinely called into question by journalists who are skeptical of the company’s business practices. The founder’s personal rep was on the line with his divorce and a scandal with nude photos. And don’t forget that one of Bezos’s biggest detractors happens to be the President […]
How to Talk Your Way Into a Sale
Companies and entrepreneurs should build their business by focusing on the client’s favorite subject: himself.
