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Alternate Realities

Even on a quick walk around your neighborhood, you’re surrounded by creatures who perceive the world in strange and amazing ways. Bees have blurry vision, but they see colors that humans can barely conceptualize. Spiders can “fly” using air currents that we can’t sense without special equipment. And dogs can divine the past, present, and […]

When Ignorance Ain’t Bliss

When did ignorance become a virtue in American politics? Comedian and satirist Andy Borowitz says that US media clearly favors politicians who are entertaining and extreme over classic qualities like intelligence and competence. In his latest book, Borowitz traces this disappointing heritage. The Guy Who Dumbed Everything Down Poor old Dan Quayle. No politician wants […]

This Guy Is NOT Worried For The Polar Bears

Bjorn Lomborg has a rather unusual position on climate change: he thinks it’s real, but not that bad. In False Alarm, the Danish author and think tank leader explains his position as a “skeptical environmentalist,” which is exactly what it sounds like. He once referred to polar bears as “the global pin-up ‘victim’ of global warming.” […]

Who Runs The World?

Did you know a small group of business firms control the flow of natural resources around the globe? They’re called commodity traders, and they impact nearly ever aspect of our daily lives. Our latest Instaread offers a gripping account of key players, deals, and scandals that have shaped this enormously lucrative industry. Money & Power […]

Is Bernie Sanders Really Radical?

In the 2020 Democratic primaries, Senator Bernie Sanders’s ideas were dismissed as “radical” by political elites and many in the media. But millions of people supported his grassroots campaign, so it’s not exactly fair to describe his agenda as fringe. What should we make of his politics? Making America Great Again (Bernie Remix) If Americans […]

They’re Definitely Out To Get You

If you’re a small investor, the stock market is rigged against you. If that sounds like a conspiracy, that’s because it is one: the system was built for market insiders who know how to manipulate it. As the foremost chronicler of how regular Americans keep getting #!*&%ed by Wall Street, Michael Lewis tells the captivating […]

Think Like a Customer

Your product or service is awesome. You know that. But do they know that? You need to learn how to communicate the value of what you’re offering to customers in terms that make sense to people who don’t know the product inside and out like you do. Translating “Attributes” into Benefits With physical products, features are a […]

How To Sell Out

In business, there are two basic functions: making things and selling them. Being exceptional at the first does not necessarily guarantee success with the second. A lot of people with great products need to get better at pitching them. That’s where our latest Instaread comes in. The 3-Step Sales Cycle You can break down sales […]

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