Once again, Elon Musk is making headlines for half a dozen separate reasons. Public interest is at an all-time high for this quirky innovator. But how did Musk get to where he is today? While there are movies about WeWork’s founder and Mark Zuckerberg’s years at Harvard, info on Musk’s early career is much harder […]
Who’s in Charge?
Most of us are raised to believe that leadership is only possible from a position of authority. But that’s not true at all. Leadership and authority are two different things, and you can have one without the other. In fact, you can exercise leadership in any role as a strategy for obtaining more authority and […]
Who Killed the Middle Class?
During the Great Recession, there was a historic decline in homeownership across the United States. A small handful of magnates took advantage of the financial crisis and made millions off their risky bets. They benefited from a rigged system that left American taxpayers to bear the cost of substantial losses. The people who benefitted were […]
How to Find the Hook Point
Each and every day, you’re bombarded by a massive amount of information in the form of texts, notifications, emails, ads, and other posts. Your brain decides whether or not to ignore a given piece of information in just three seconds. That’s an effective filtration system, and it serves you very well! But if you’re in […]
Putting Purpose Over Profit
Today’s business leaders tend to focus on profit and perfection, at the expense of everything else. Hubert Joly, the former CEO of Best Buy, thinks that this mentality is poisonous. To thrive, a company has to care about more than profit. Joly says that the key to success is to have a noble purpose at […]
How To Build Buzz
Creating buzz around your business is a tough task. While it may seem to come naturally to influencers, they put a lot of work into building their followings. We know that managing accounts on more than one media platform may seem daunting, especially when you start. That’s okay! Here’s a shortcut: try focusing on just […]
Marketing Made Easy
A good sales presentation—whether it’s in the form of a meeting, an email, web copy, an advertisement, or something else—is most effective when it’s super simple. Think of your presentation as a story, with compelling characters and plot. It should have emotional appeal. (Pure reason doesn’t sell.) Keep in mind that it’s usually best to […]
Try This Proven Investment Strategy
At 92 years old, Warren Buffett has yet to retire from his role as chairman and CEO of Berkshire Hathaway. He became one of the richest investors in the world by sticking with a strategy: only buying into businesses that he truly believes in. Part of Buffett’s secret is that he approaches the processes of […]
How to Achieve the Elusive Product-Market Fit
Most people only love a handful of the products they use. To develop things that people truly want to buy, you have to focus on finding the right product-market fit. Too often, people focus on one or the other: product or market. You neglect one at your peril. Finding a good product-market fit means having […]
Customer Service is a Long Game
Jeff Bezos launched his online retail shop in 1995. Within two years, it was the market’s leading bookstore. It expanded from there, serving 20 million customers by 2000. Through it all, Bezos has remained laser-focused on customer experience. Soon after Amazon launched, it started prompting customers to leave product reviews, a process that has helped […]
