A good sales presentation—whether it’s in the form of a meeting, an email, web copy, an advertisement, or something else—is most effective when it’s super simple. Think of your presentation as a story, with compelling characters and plot. It should have emotional appeal. (Pure reason doesn’t sell.) Keep in mind that it’s usually best to […]
Try This Proven Investment Strategy
At 92 years old, Warren Buffett has yet to retire from his role as chairman and CEO of Berkshire Hathaway. He became one of the richest investors in the world by sticking with a strategy: only buying into businesses that he truly believes in. Part of Buffett’s secret is that he approaches the processes of […]
How to Achieve the Elusive Product-Market Fit
Most people only love a handful of the products they use. To develop things that people truly want to buy, you have to focus on finding the right product-market fit. Too often, people focus on one or the other: product or market. You neglect one at your peril. Finding a good product-market fit means having […]
Customer Service is a Long Game
Jeff Bezos launched his online retail shop in 1995. Within two years, it was the market’s leading bookstore. It expanded from there, serving 20 million customers by 2000. Through it all, Bezos has remained laser-focused on customer experience. Soon after Amazon launched, it started prompting customers to leave product reviews, a process that has helped […]
How to Use Debt
Did you know that debt can be preferable to savings? The key is to use debt to invest in assets. This method can earn you more money in the long run than compounded interest because of the potential for big returns on investment and tax breaks. Real estate, for example, is a great asset class. […]
Should You Quit Your Job?
Each day seems longer than the one that came before. You drag yourself to work and spend every hour watching the clock. Somehow every email, project, and meeting seems more boring than the last. When the day’s finally done, there are a few hours of relief until the dread sets in with the knowledge that […]
Try this Explosive Success Hack
Booming businesses that may seem like explosive overnight success stories are often the product of careful planning and experimentation behind the scenes. Tweaking old products or introducing new ones, then assessing if they fit fast-changing markets, is essential to keeping customers and maximizing profits. Growth hacking is a core business practice for businesses today because […]
How to Clean Up at the Casino
Of all the different casino games, blackjack gives you the best odds against the house. But most players tend to overestimate their skills. Maybe they know the correct strategies in theory, but they end up relying on unreliable hunches. A quirk of human nature is that we tend to focus more on our wins than […]
Why Success = Information
You’ve heard the adage to learn from your mistakes. But it’s equally important to learn from your successes, both personally and as a leader. You can get a lot of useful information from achievements and high-performing workers—and analyzing it can be instructive and motivating, for you and others. This principle is important to remember during […]
How to Take Control of Your Mornings
Anyone can become a morning person with enough practice. While most of the world is sleeping, you’ll have the gift of time to become the person you need to be. Adopting any new habit takes a period of adjustment, so it might not be easy at first. But if you maintain a positive attitude, waking […]
