Expand Your Brand

There’s more to life than LinkedIn. If you’re thinking about transitioning into a new career or even entrepreneurship, employment-focused websites can be great. But don’t overlook social media platforms as a resource to build contacts and expand your audience. Your followers on social media can help you generate influence, find business opportunities that line up […]

How to Make Things Happen

The world is full of people who have ideas. But the light-bulb moments that lead to meteoric success are more likely to emerge when your goal-setting practices are systematic. Ideas have to be implemented. Enter Objectives and Key Results (OKR)—a management philosophy that pairs concrete objectives with actionable steps. This system has worked for some of the most successful companies […]

Don’t Be a Doormat

How can you be a more generous professional without letting other people step all over you? By doing one favor at a time. So-called sharks have a reputation for succeeding in business. But kind, good-natured people can also be tremendously successful as professionals. The key to be conscientious about generosity, giving in a way that […]

The Next New Thing

You don’t need to hire a consultant or stage a fancy brainstorming session. The best source of new business ideas is right in front of your eyes: your ordinary everyday routines. Take entrepreneur Kristina Guerrero. She wasn’t planning to start a business, much less get involved in the pet food industry. Her product idea, a […]

Refresh Your Style

You probably know good style when you see it on the street. But can you recognize it on the page? Prose style is unique to each writer, and it’s a quality that only emerges with patience and practice. For that reason, style isn’t something you can learn by following specific steps or a uniform recipe. […]

Why It’s Hard to Get Started

Is it possible to become too invested in your work? Obviously, entrepreneurs need to be passionate. But it’s equally important to avoid fixating on perfection, which can delay the start date of a new product or service. The goal should always be to make the first sale as quickly as possible. First-time entrepreneurs sometimes suffer from inertia, letting their fear […]

Small Steps, Big Improvements

On-the-job training isn’t just for newbies. When the pandemic forced many offices to temporarily shift operations into employees’ homes, a lot of leaders were reminded that training employees on new skills and processes is an ongoing affair. Think about your job and how much the landscape has changed over the last 10 years. Rapidly evolving […]

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