Is there any story more delicious than a proud man’s fall from grace? Discredited food psychologist Brian Wansink, a Cornell professor and formerly the head of the USDA’s Center for Nutrition Policy and promotion, built his career by fanning the flames of public interest in his gimmicky food lab projects. As a frequent fixture in […]
Choosing Ease Over Excellence
Customer service is hard to get right. When customers have a terrific experience, they might mention it to a few friends. But research shows that negative experiences tend to stand out more in people’s minds—and those unhappy campers have tools like Yelp and Twitter to amplify their grievances. Authors Matthew Dixon, Nick Toman, and Rick […]
How to Formulate a Battle Plan
Military strategy isn’t just for wars. It’s also a useful set of tools that can help us face life’s more mundane challenges, like meeting an ambitious sales quota. To win any battle, you’ll need more than positive affirmations and good instincts, according to self-help guru Robert Greene. The key to success is methodical planning. In THE […]
Five Tools Used by Highly Effective People
What does it take to reach peak productivity? Hint: the key is to work smarter, not harder. Highly effective people are always looking for new ways to sharpen old skills, learn new tricks, and streamline processes—without compromising quality. Here are five essential tools to help you get better, faster: Tool #1: The Ultimate Lifehack Many […]
Discover the App that Has Made More than 800,000 Users Smarter, 15 Minutes at a Time
Instaread is dedicated to making smart people even smarter. More than 800,000 people have browsed the app’s virtual shelves to be educated and entertained. We designed it for people who love to learn and become better people. Haven’t had a chance to try it yet? Here are ten reasons to check it out. 1. Respect […]
