Allen Carr was an addiction treatment specialist with a groundbreaking point of view: abstaining from alcohol doesn’t have to be hard. According to Carr’s pioneering program, quitters only need to unlearn common messages about the benefits of drinking. Here are two top insights from THE EASY WAY TO CONTROL ALCOHOL. Key Insight 1: There are no […]
Salespeople know a lot about making effective presentations. But when it’s time to close the deal, many falter with a weak finish. (“Well, what do you think?”) Subtle turns of phrase can make or break these conversations, especially when money is on the line. Learn how to say the right thing at the right time […]
Our businesses are valuable. So what makes more sense: demonstrating that value to potential customers, or hoarding trade secrets and other information like it’s a pile of treasure? It may seem counterintuitive, but giving things away for free is actually a great way to generate profit. In the model described in THE GO-GIVER, free information is […]
Your boss might be manipulating you. Or it could be your girlfriend. Or your dad. Serial manipulators come in many forms—and they can be hard to spot, because their talent is taking advantage of people. How can you protect yourself? Learn to spot the wolves with our latest Instaread, IN SHEEP’S CLOTHING.